Your Car Scent Can Make You Safer in Chico

Here's an important travel tip from Boradori Automotive that we bet you didn't know, and it might keep you safer:

• The average American commuter spends two and a half hours daily in their car. (The numbers are similar for Canadian commuters.)

• The U.S. government says 100,000 auto accidents yearly are caused by drivers who fall asleep at the wheel.

This is from the Canada Safety Council:

"According to the Canadian Council of Motor Transport Administrators, fatigue is a factor in up to 21 per cent of motor vehicle collisions, resulting in about 400 deaths and 2,100 serious injuries every year." 1

Aggresive driving is the #1 traffic safety concern. So what does this have to do with how your car smells? Well, which car scent did you think makes drivers more alert? Is it: (A) Strawberry (B) New Car (C ) Pine (D) Warm Vanilla Breeze

It's C. Drivers in CA are more alert and have less fatigue with pine scent in the car, according to AroMetrics. And drivers were less angry with overall improved driving performance with strawberry and pine scents. And you thought they just smelled nice.

Give us a call.

Boradori Automotive
287 Humboldt Ave
Chico, CA 95928
530.891.4972

At Boradori Automotive we install quality NAPA replacement parts.

1"Driver Fatigue: Falling Asleep at the Wheel," Canada Safety Council, April 2, 2009, https://canadasafetycouncil.org/safety-canada-online/article/driver-fatigue-falling-asleep-wheel, accessed on August 29, 2013